Setup101 vs Bitly
Choose Bitly
Bitly if you need industrial link management — bulk shortening, branded domains, QR codes, redirect rules — across a business rather than a personal brand.
Choose Setup101
Setup101 if the links are product recommendations. You get the same problem solved (links you can update after publishing) plus somewhere for people to actually see the products.
Feature comparison
| Capability | Setup101 | Bitly |
|---|---|---|
| Update a link's destination after publishing | ✓ | ✓ |
| Show the products inside a setupBitly is plumbing — there's no page for your audience to browse. | ✓ | — |
| One link that survives product swaps | ✓ | ◐ |
| Link-in-bio microsite | ✓ | ◐ |
| Product click analytics | ✓ | ✓ |
| Get discovered by new followers | ✓ | — |
| Branded short domains and QR codes | — | ✓ |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. We do not list Bitly's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where Bitly is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Bitly genuinely has the advantage.
- Far more powerful link management — branded domains, bulk operations, redirect rules, QR codes.
- Deep, enterprise-grade click analytics.
- Works for any link, not just products.
Moving from Bitly to Setup101
- 1Keep Bitly for non-product links if you use those features.
- 2Move product links into setups, where they're grouped and visible rather than just redirected.
- 3You can point a Bitly short link at your Setup101 setup if you want a branded URL.
Common questions
- Does Setup101 shorten links?
- Each setup has its own short, shareable link. It's not a general-purpose shortener — Bitly is better for that.
- Can I use both?
- Yes. A branded Bitly link pointing at a Setup101 setup works fine.