Setup101 vs Linktree
Choose Linktree
Linktree if you mainly need a tidy list of links — to your socials, a newsletter, a shop — and you want the most established, most recognized tool for the job.
Choose Setup101
Setup101 if the links are products. You get a page that shows the actual gear with its cost, keeps your affiliate links in one place, and doesn't break when you swap a product out.
Feature comparison
| Capability | Setup101 | Linktree |
|---|---|---|
| Show the products inside a setupLinktree lists links; it's not built to present products with costs and images as a set. | ✓ | — |
| Link products from any retailer | ✓ | ✓ |
| One link that survives product swapsYou can edit a Linktree link target, but there's no concept of a product inside a collection. | ✓ | ◐ |
| Link-in-bio microsite | ✓ | ✓ |
| Get discovered by new followersLinktree has no browse or discovery feed — traffic must come from you. | ✓ | — |
| Product click analytics | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Native iOS and Android apps | ✓ | ✓ |
◐ means partly, or only in some circumstances. We do not list Linktree's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where Linktree is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Linktree genuinely has the advantage.
- Vastly bigger and better known — Linktree reports tens of millions of users, and most audiences already recognize the format.
- A much larger integration library, covering music, ticketing, email and payment tools Setup101 doesn't connect to.
- A longer track record and a mature, well-tested product.
Moving from Linktree to Setup101
- 1List the links currently on your Linktree, and separate the products from everything else.
- 2Create a setup on Setup101 and add the products, with your affiliate links and any promo codes.
- 3Move your non-product links — socials, newsletter — onto your Setup101 microsite.
- 4Swap the link in your bio. You can keep Linktree running alongside while you test.
Common questions
- Can I use both?
- Yes, and plenty of people do at first. A common pattern is Linktree in the bio and a Setup101 link in video descriptions where the products are the point.
- Do I keep my affiliate commissions?
- Yes. Your affiliate links stay yours — Setup101 doesn't sit between you and your affiliate programs, and commission is paid into your own accounts as normal.
- Is Setup101 free like Linktree?
- Yes. The free plan covers unlimited setups, unlimited products and a link-in-bio microsite.