Setup101 vs Lasso
Choose Lasso
Lasso if you run an affiliate website or blog, especially an Amazon-heavy one. Its product boxes, grids and comparison tables live on your own domain, it keeps Amazon prices and images up to date, and it pulls revenue from your affiliate networks into one report.
Choose Setup101
Setup101 if you don't want to run a website. You get hosted pages for the gear you use, with your own affiliate links from any retailer on Pro, one link per setup, and a place where people browse setups.
At a glance
Feature comparison
| Capability | Setup101 | Lasso |
|---|---|---|
| Works without your own websiteLasso Pages and HTML embeds work anywhere; the full link dashboard and displays use its WordPress plugin. | ✓ | ◐ |
| Update where a link goes after publishing | ✓ | ✓ |
| Products grouped as a working setup, with total costLasso has product grids, lists and comparison tables on your site; it doesn't state setup totals. | ✓ | ◐ |
| Amazon prices and images kept up to dateOn Lasso's paid plans, refreshed every 24 hours. Other retailers need details added by hand. | — | ✓ |
| Revenue reports across affiliate networks | — | ✓ |
| Monitor links and flag broken onesOn Lasso's paid plans, including Amazon out-of-stock checks. | ✓Pro | ✓ |
| Product click analyticsOn Lasso's paid plans; its free plan has none. | ✓Pro | ✓ |
| Link-in-bio micrositeLasso Pages, on every plan. | ✓ | ✓ |
| Get discovered by new followersWe found no shopper-facing directory or feed on its site. | ✓ | — |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. "Pro" means it's on Setup101's Pro plan.
Also in Setup101
- iOS and Android apps
- Promo codes on products, tracked separatelyPro
- Patreon, Buy Me a Coffee and Shopify buttonsPro
- Apps and software alongside physical products
- Setup total price, worked out for you
- Private setups for drafts
- Follow, like, comment and save
Pricing, plainly
Pricing side by side
Setup101
- Free: a setup in each category, your products and a link-in-bio profile.
- Pro $15/month ($150/year): buy and affiliate links on every product, promo codes, product analytics and broken-link alerts.
- Pro Plus $30/month ($300/year): three setups per category, full link-in-bio customization and priority in discovery.
- Setup101 never takes a share of your affiliate commission.
Lasso
- Free: single product displays, Amazon images using your own Amazon API keys, and Lasso Pages (its link in bio).
- Creator $19/month or $190/year (1 property: one website or one YouTube channel). Pro $29/month or $289/year (3). Studio $59/month or $549/year (5).
- Paid plans add product grids and tables, Amazon prices and images without API keys, and broken-link alerts.
From Lasso's site, checked 5 October 2026. Prices change, so check before you decide.
Honest limits
Where Lasso is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Lasso genuinely has the advantage.
- Product boxes, grids and comparison tables on your own domain, which helps your site's own SEO.
- Amazon prices and images kept up to date without your own API keys on paid plans, with out-of-stock checks.
- Revenue from several affiliate networks in one report, plus a marketplace of higher-paying deals.
- Imports links from Pretty Links, ThirstyAffiliates, AAWP and others.
Switching
Moving from Lasso to Setup101
- 01Keep Lasso on your website if you have one; that's where its displays and tables earn.
- 02Use Setup101 for the setups you show on YouTube, TikTok or Instagram, where there's no site to embed into.
- 03Link your setups from your site, and your site from your Setup101 microsite.
Links you've already put in old videos and posts will keep pointing at Lasso until you change them. Update your most-viewed content first, using our free link checker to find any that are already broken. Then use one permanent setup link per video, so this is the last time you edit them.
Questions, answered