Free affiliate disclosure generator

Pick where your disclosure is going and what your connection to the brand is. You get wording you can copy, written the way the FTC expects, and exactly where to put it on that platform.

1. Where is it going?
2. What's your connection to the brand?

Pick everything that applies.

Your disclosure

Some links below are affiliate links: if you buy through them, I earn a commission at no extra cost to you.

Where to put it

  • Make it the first line of the description, above your links, so it shows without clicking "more".
  • Say it in the video too. The FTC says a disclosure only in the description isn't enough.

Free, no signup. Nothing you type is sent or stored. This isn't legal advice.

Placement

Where your disclosure goes, platform by platform

WherePut itWhy
YouTube videoSay it when you mention the product, and put it as the first line of the description, above the links.The FTC says a disclosure only in the description isn't enough.
TikTok, Reels and ShortsAt the start of the caption, and as on-screen text.Captions are cut off behind "more", and many people watch without sound.
Instagram StoriesOn the Story itself, on every Story with the link.A disclosure in your bio isn't seen by someone tapping a Story link.
PodcastsSaid out loud when you mention the product, and at the top of the show notes.Listeners hear the recommendation, so they need to hear the disclosure.
Blog postsNear the top, before the first affiliate link, and near the links.The FTC says the closer to the recommendation, the better.
Link-in-bio pagesAt the top of the page, above the links.People arrive from a post and may never see your other disclosures.

The rules

What the wording is based on

Every disclosure follows the FTC's Endorsement Guides and its guide for creators, plus the UK's influencer rules for UK audiences. The full explanation, with links to the FTC's own pages, is in our guide to affiliate disclosure for creators.

  • Plain words that say what the connection is, like "I earn a commission". The FTC says "affiliate link" on its own isn't enough.
  • Placed next to the link or recommendation, not only in your bio or on a separate page.
  • Said out loud in videos and podcasts, as well as written down.
  • "Ad" first for UK audiences, as the ASA and CMA expect for affiliate and paid content.
  • Amazon Associates get Amazon's required statement: "As an Amazon Associate I earn from qualifying purchases."

On Setup101

Your Setup101 pages disclose for you

On Setup101, product pages show a disclosure under the buy button, and setup pages show one under the product list whenever it includes buy links. You only need to add your own disclosure to the videos and posts that send people there.

Checking old links too? Try the free affiliate link checker.

Questions, answered

Common questions

What should an affiliate disclosure say?
Say what the connection is in plain words, for example "Some links below are affiliate links: if you buy through them, I earn a commission." The FTC says "affiliate link" on its own isn't enough, because many people don't know what it means.
Where should I put an affiliate disclosure on YouTube?
Say it in the video when you mention the product, and put it as the first line of the description, above your links, so it shows without clicking "more". The FTC says a disclosure only in the description isn't enough.
Is a disclosure in my bio enough?
No. A disclosure only in your bio or profile is easy to miss. Put one in each post or video, and on any page with your links. A bio disclosure can sit alongside them.
Do I need "#ad" as well?
In the US, plain words like "I earn a commission" or "sponsored" are enough if they're easy to see. In the UK, the ASA expects "Ad" or "#ad" upfront on affiliate and paid content, so tick the UK box and the generator adds it.
Do I need a disclosure for free products?
Yes. Under the FTC's Endorsement Guides, a free product is a material connection, the same as a payment or a commission. Tick "Free product" and add the brand's name.
Is this legal advice?
No. The wording follows public guidance from the FTC and the UK's ASA and CMA, but your situation may need more. If you're unsure, check the sources in our guide or ask a lawyer.