Setup101 vs ShopMy
Choose ShopMy
ShopMy if brand relationships and commission rates are the priority, particularly in beauty and fashion, where it's strongest.
Choose Setup101
Setup101 if what you recommend is a setup rather than a wardrobe — gear that goes together, with costs, that people want to copy.
Feature comparison
| Capability | Setup101 | ShopMy |
|---|---|---|
| Show the products inside a setup | ✓ | ✓ |
| Products grouped as a working setup, with total cost | ✓ | — |
| Link products from any retailer | ✓ | ✓ |
| One link that survives product swaps | ✓ | ◐ |
| Get discovered by new followers | ✓ | ✓ |
| Free tierShopMy operates an application process for creators. | ✓ | ◐ |
| Open to anyoneShopMy creators apply; Setup101 has no follower requirement. | ✓ | — |
◐ means partly, or only in some circumstances. We do not list ShopMy's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where ShopMy is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where ShopMy genuinely has the advantage.
- Established brand relationships and negotiated commission rates that an individual creator would struggle to get alone.
- Much stronger in beauty and fashion, with a large existing curator base.
- A shopper-facing side that brings its own audience.
Moving from ShopMy to Setup101
- 1Keep ShopMy for brand-partnership work — the commission relationships are the value there.
- 2Use Setup101 to present your gear as complete setups rather than product lists.
- 3Cross-link the two from your microsite.
Common questions
- Do I need to apply to use Setup101?
- No. There's no application and no follower requirement. The platform is open to everyone.
- Which has better commission?
- ShopMy negotiates rates with brands. Setup101 doesn't intermediate — you use your own affiliate links and keep whatever rate you already have.