Setup101 vs Benable
Choose Benable
Benable if you want to start earning today without joining affiliate programs yourself: you're approved for its partner brands when you sign up, it adds the affiliate links for you, and it's free. It also covers places, recipes and services, not just products.
Choose Setup101
Setup101 if what you recommend is gear that works together: a desk, a camera bag, a kitchen. Each setup shows the products with their prices, and has one link that stays the same when you swap something out.
At a glance
Feature comparison
| Capability | Setup101 | Benable |
|---|---|---|
| Show the products inside a setup | ✓ | ✓ |
| Products grouped as a working setup, with total costBenable groups recommendations into lists; it doesn't state item prices or totals. | ✓ | ◐ |
| One link that survives product swapsBoth give each list or setup its own link. | ✓ | ✓ |
| Link products from any retailerOn Benable, links earn through its partner sites or your existing brand partnerships. | ✓Pro | ✓ |
| Earn commission on the free planAffiliate buy links on Setup101 are on Pro. | — | ✓ |
| Built-in affiliate network, approved when you join | — | ✓ |
| No cut of your affiliate commission | ✓ | ✓ |
| Get discovered by new followers | ✓ | ✓ |
| Link-in-bio micrositeBenable gives you a shareable profile and suggests adding it to your Linktree or bio. | ✓ | ◐ |
| Native iOS and Android apps | ✓ | ✓ |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. "Pro" means it's on Setup101's Pro plan.
Also in Setup101
- Promo codes on products, tracked separatelyPro
- Broken-link alertsPro
- Patreon, Buy Me a Coffee and Shopify buttonsPro
- Apps and software alongside physical products
- Setup total price, worked out for you
- Private setups for drafts
- Follow, like, comment and save
Pricing, plainly
Pricing side by side
Setup101
- Free: a setup in each category, your products and a link-in-bio profile.
- Pro $15/month ($150/year): buy and affiliate links on every product, promo codes, product analytics and broken-link alerts.
- Pro Plus $30/month ($300/year): three setups per category, full link-in-bio customization and priority in discovery.
- Setup101 never takes a share of your affiliate commission.
Benable
- Free, with no application and no follower minimum.
- Commission through its 35,000+ partner sites, with the affiliate link added for you. Benable says it takes no cut, and you can use your own links with brands you already partner with.
- Benable says it will earn from ads in search results and services to brands, not ads on your lists. Its terms allow a minimum payout amount and fees on some payout methods.
From Benable's site, checked 5 October 2026. Prices change, so check before you decide.
Honest limits
Where Benable is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Benable genuinely has the advantage.
- Built-in commission: you're approved for 35,000+ partner sites when you join, and Benable adds the affiliate link for you.
- Earning is free. On Setup101, affiliate buy links need Pro.
- Wider scope: restaurants, travel, recipes, videos and local services, not just products.
- A shopper-facing side with topic pages, follows and a trending feed.
Switching
Moving from Benable to Setup101
- 01Keep Benable for recommendations that aren't gear, like places, recipes or services.
- 02Put the gear you use together into setups on Setup101, with your own affiliate links.
- 03Link each setup from your Benable profile, and your Benable lists from your Setup101 microsite.
Links you've already put in old videos and posts will keep pointing at Benable until you change them. Update your most-viewed content first, using our free link checker to find any that are already broken. Then use one permanent setup link per video, so this is the last time you edit them.
Questions, answered