Setup101 for home cooks
The kitchen kit behind every recipe, in one link.
Setup101 lets home cooks put the kit behind their recipes and meal preps — appliances, knives, pans and containers — on one page with one link. Share it under every recipe video or post, and when you replace something, update the setup and old posts show the new one.
Last updated October 5, 2026
Ideas
What you could put in a setup.
Weeknight kitchen
- Air fryer
- Chef's knife
- Non-stick pan
- Chopping board
Meal-prep Sunday
- Glass containers
- Rice cooker
- Food scale
- Labels
Baking corner
- Stand mixer
- Digital scale
- Baking tins
- Silicone mats
Example product types, not recommendations.
One link, everywhere
Where to put your setup link.
| Where | What to write | Why it works |
|---|---|---|
| Instagram bio | "My kitchen kit ↓" | Recipe Reels always get "which air fryer is that?". |
| TikTok bio | "Everything I cook with ↓" | One link covers every gadget across every video. |
| Recipe blog | "Equipment I use" | Keep the equipment list in one place instead of in every post. |
| Parents' group or newsletter | "Meal-prep kit" | An easy answer to share when friends ask. |
When something changes, edit the setup — the link stays the same. How permanent links work
How it works
Three steps, about ten minutes.
- 01
Build the kitchen
Add the appliances and tools you actually use, with a note on why — size, ease of cleaning, what you'd skip.
- 02
Add your links on Pro
On Pro, link each item to where you bought it and add any discount codes.
- 03
Share one link
Use it under every recipe. Replace the air fryer, update the setup — the link stays the same.
What Setup101 doesn't do
- Setup101 isn't a recipe app. Keep recipes on your blog or in your posts and link the kit.
- It doesn't sell products. Buy links go to the retailer you choose.
Questions, answered
What home cooks ask first.
Do I need to be a food creator to use it?
No. It works just as well for sharing your kitchen with friends or a parents' group as for an audience.
Can I make separate setups for cooking and baking?
Yes, each with its own link. The free plan allows one setup per category, Pro two and Pro Plus three.
Can I earn from the links?
On Pro, add affiliate links and promo codes. Commission goes to your own accounts; Setup101 doesn't take a cut.
Is it free?
Free to start: build setups and get a link-in-bio microsite. Affiliate links, promo codes and click analytics are on Pro.