Setup101 vs Pretty Links
Choose Pretty Links
Pretty Links if you run a WordPress site and want branded affiliate links on your own domain, with keyword auto-linking across your posts and the click data kept on your site.
Choose Setup101
Setup101 if you don't have, or don't want to run, a WordPress site. Your setups are hosted, show the products with photos and notes, and each has one link that stays the same.
At a glance
Feature comparison
| Capability | Setup101 | Pretty Links |
|---|---|---|
| Works without your own websitePretty Links says you need a WordPress site to use it. | ✓ | — |
| Update where a link goes after publishingFree in Pretty Links Lite. | ✓ | ✓ |
| Products grouped as a working setup, with total costProduct displays are on Super Affiliate only, with prices entered by hand. | ✓ | ◐ |
| Monitor links and flag broken onesLink Health, on Pretty Links' paid plans. | ✓Pro | ✓ |
| Product click analytics | ✓Pro | ✓ |
| Link-in-bio micrositeA Link in Bio add-on from the Marketer plan, hosted on your WordPress site. | ✓ | ◐ |
| Auto-link keywords across your postsOn Pretty Links' paid plans. | — | ✓ |
| Branded short links on your own domain | — | ✓ |
| Get discovered by new followersWe found no shopper-facing directory or feed on its site. | ✓ | — |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. "Pro" means it's on Setup101's Pro plan.
Also in Setup101
- iOS and Android apps
- Promo codes on products, tracked separatelyPro
- Patreon, Buy Me a Coffee and Shopify buttonsPro
- Apps and software alongside physical products
- Setup total price, worked out for you
- Private setups for drafts
- Follow, like, comment and save
Pricing, plainly
Pricing side by side
Setup101
- Free: a setup in each category, your products and a link-in-bio profile.
- Pro $15/month ($150/year): buy and affiliate links on every product, promo codes, product analytics and broken-link alerts.
- Pro Plus $30/month ($300/year): three setups per category, full link-in-bio customization and priority in discovery.
- Setup101 never takes a share of your affiliate commission.
Pretty Links
- Free: Pretty Links Lite on WordPress.org, with branded links on your own domain, editable destinations and click tracking.
- Paid plans are yearly only: Beginner $99.60 for the first year, then $249/year (1 site); Marketer $149.60, then $374 (2 sites); Super Affiliate $199.60, then $499 (5 sites).
- Link health checks on every paid plan; link-in-bio pages from Marketer; product displays on Super Affiliate only. 14-day money-back guarantee.
From Pretty Links's site, checked 5 October 2026. Prices change, so check before you decide.
Honest limits
Where Pretty Links is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Pretty Links genuinely has the advantage.
- Branded links and click data on your own domain, and a free version that covers the basics.
- Built for blogs: keyword auto-linking, automatic disclosures and product cards inside articles.
- Advanced redirects, including cloaking, geographic and device targeting, and split tests.
- Widely used, with 200,000+ active installs on WordPress.org.
Switching
Moving from Pretty Links to Setup101
- 01Keep Pretty Links on your WordPress site for links inside your articles.
- 02Use Setup101 for the gear you show on social and video, where there's no article to link from.
- 03Point a pretty link at a setup if you want it on your own domain.
Links you've already put in old videos and posts will keep pointing at Pretty Links until you change them. Update your most-viewed content first, using our free link checker to find any that are already broken. Then use one permanent setup link per video, so this is the last time you edit them.
Questions, answered