Setup101 vs Rebrandly
Choose Rebrandly
Rebrandly if you want branded short links on your own domain for everything you share, with QR codes, UTM tags, an API and team workspaces.
Choose Setup101
Setup101 if the links are product recommendations. Instead of one short link per product, you get one link per setup, a page that shows the products, and no limit on how often you swap them.
At a glance
Feature comparison
| Capability | Setup101 | Rebrandly |
|---|---|---|
| Update where a link goes after publishingRebrandly allows 10 destination edits a month on Essentials, more on higher plans, and none on Free. | ✓ | ◐ |
| Products grouped as a working setup, with total cost | ✓ | — |
| One link that survives product swapsA Rebrandly link can be re-pointed within your monthly edit limit; it points to one destination. | ✓ | ◐ |
| Link-in-bio micrositeRebrandly's Link Gallery; the free plan adds a watermark. | ✓ | ✓ |
| Product click analyticsRebrandly tracks clicks per link, with more detail on higher plans. | ✓Pro | ✓ |
| Monitor links and flag broken onesRebrandly lists broken link management on its Enterprise plan. | ✓Pro | ◐ |
| Get discovered by new followers | ✓ | — |
| Branded short domains and QR codes | — | ✓ |
| Native iOS and Android apps | ✓ | ✓ |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. "Pro" means it's on Setup101's Pro plan.
Also in Setup101
- Promo codes on products, tracked separatelyPro
- Patreon, Buy Me a Coffee and Shopify buttonsPro
- Apps and software alongside physical products
- Setup total price, worked out for you
- Private setups for drafts
- Follow, like, comment and save
Pricing, plainly
Pricing side by side
Setup101
- Free: a setup in each category, your products and a link-in-bio profile.
- Pro $15/month ($150/year): buy and affiliate links on every product, promo codes, product analytics and broken-link alerts.
- Pro Plus $30/month ($300/year): three setups per category, full link-in-bio customization and priority in discovery.
- Setup101 never takes a share of your affiliate commission.
Rebrandly
- Free: 10 links a month and one link-in-bio page (with a Rebrandly watermark). Free links can't be pointed somewhere new after publishing.
- Essentials $11/month, or $8/month billed yearly: 250 links and 10 destination edits a month. Professional $32 ($22 yearly), Growth $99 ($69 yearly).
- Clicks are unlimited on every plan; the detailed click data you get is capped per month by plan.
From Rebrandly's site, checked 5 October 2026. Prices change, so check before you decide.
Honest limits
Where Rebrandly is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Rebrandly genuinely has the advantage.
- Branded short links on your own domain, on every plan.
- Works for any link, not just products, with QR codes, UTM tags and retargeting pixels.
- An API on every plan, 50+ integrations, and team workspaces from Professional.
- Clicks are unlimited on every plan.
Switching
Moving from Rebrandly to Setup101
- 01Keep Rebrandly for branded links to things that aren't products.
- 02Move product links into setups, so one link covers the whole set and products can change without edits.
- 03If you want a branded URL, point a Rebrandly link at your Setup101 setup.
Links you've already put in old videos and posts will keep pointing at Rebrandly until you change them. Update your most-viewed content first, using our free link checker to find any that are already broken. Then use one permanent setup link per video, so this is the last time you edit them.
Comparing link shorteners? The best link shorteners for affiliate links →
Questions, answered