Setup101 vs ThirstyAffiliates
Choose ThirstyAffiliates
ThirstyAffiliates if you run a WordPress blog, especially with Amazon links: it cloaks and organizes links on your own domain, imports Amazon products, routes international shoppers and checks for broken links.
Choose Setup101
Setup101 if you don't want to run a WordPress site. Your setups are hosted, show the products with photos and notes, and each has one link that stays the same.
At a glance
Feature comparison
| Capability | Setup101 | ThirstyAffiliates |
|---|---|---|
| Works without your own websiteThirstyAffiliates is a WordPress plugin; your links live on your WordPress site. | ✓ | — |
| Update where a link goes after publishingFree in the WordPress.org version. | ✓ | ✓ |
| Products grouped as a working setup, with total costProduct displays are on the Advanced plan only. | ✓ | ◐ |
| Monitor links and flag broken onesThe automatic 404 checker, on ThirstyAffiliates' paid plans. | ✓Pro | ✓ |
| Product click analytics | ✓Pro | ✓ |
| Amazon product importOn ThirstyAffiliates' paid plans. | — | ✓ |
| Geolocation links for international shoppersOn ThirstyAffiliates' paid plans. | — | ✓ |
| Branded short links on your own domain | — | ✓ |
| Get discovered by new followersWe found no shopper-facing directory or feed on its site. | ✓ | — |
| Free tier | ✓ | ✓ |
◐ means partly, or only in some circumstances. "Pro" means it's on Setup101's Pro plan.
Also in Setup101
- iOS and Android apps
- Promo codes on products, tracked separatelyPro
- Patreon, Buy Me a Coffee and Shopify buttonsPro
- Apps and software alongside physical products
- Setup total price, worked out for you
- Private setups for drafts
- Follow, like, comment and save
Pricing, plainly
Pricing side by side
Setup101
- Free: a setup in each category, your products and a link-in-bio profile.
- Pro $15/month ($150/year): buy and affiliate links on every product, promo codes, product analytics and broken-link alerts.
- Pro Plus $30/month ($300/year): three setups per category, full link-in-bio customization and priority in discovery.
- Setup101 never takes a share of your affiliate commission.
ThirstyAffiliates
- Free: the WordPress.org plugin, with cloaked links on your own domain, editable destinations, categories and click tracking.
- Paid plans are yearly only: Basic $99.60 for the first year, then $249/year (1 site); Plus $149.60, then $374 (5 sites); Advanced $199.60, then $499 (10 sites).
- The automatic 404 checker, Amazon import and geolocation links are on every paid plan; product displays on Advanced only. 14-day money-back guarantee.
From ThirstyAffiliates's site, checked 5 October 2026. Prices change, so check before you decide.
Honest limits
Where ThirstyAffiliates is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where ThirstyAffiliates genuinely has the advantage.
- Cloaked links on your own domain, with no link limit in the free version.
- Strong Amazon tools: product import, smart uncloaking for Amazon links and geolocation routing.
- Built for blogs: a link picker in the editor, keyword auto-linking and automatic disclosures.
- Licenses for up to 10 sites on one plan.
Switching
Moving from ThirstyAffiliates to Setup101
- 01Keep ThirstyAffiliates on your WordPress blog for links inside your posts.
- 02Use Setup101 for the gear you show on social and video, where there's no blog post to link from.
- 03Point a cloaked link at a setup if you want it on your own domain.
Links you've already put in old videos and posts will keep pointing at ThirstyAffiliates until you change them. Update your most-viewed content first, using our free link checker to find any that are already broken. Then use one permanent setup link per video, so this is the last time you edit them.
Questions, answered