Setup101 for beauty creators
The routine and the ring light, in one link.
Setup101 lets beauty creators put a routine — skincare, make-up, tools — and their filming kit on one page with one link. Share it under every tutorial; when a product is reformulated or discontinued, swap it in the setup and old videos point to the new one.
Last updated October 5, 2026
Ideas
What you could put in a setup.
Everyday make-up routine
- Primer
- Foundation
- Concealer
- Brushes and sponges
- Setting spray
Skincare routine
- Cleanser
- Serum
- Moisturizer
- SPF
Filming kit
- Ring light
- Phone tripod
- Clip-on mic
- Vanity mirror
Example product types, not recommendations.
One link, everywhere
Where to put your setup link.
| Where | What to write | Why it works |
|---|---|---|
| TikTok and Instagram bio | "Everything I used ↓" | Tutorial viewers want the exact products, right now. |
| YouTube description | "Products in this video:" + your link | Tutorials keep getting views; the routine link stays current. |
| Story link sticker | Your setup link | One tap from a story to the whole routine. |
| Newsletter | "My current routine" | Readers get the live list, not last season's. |
When something changes, edit the setup — the link stays the same. How permanent links work
How it works
Three steps, about ten minutes.
- 01
Build the routine
Add each product in order, with a note on shade, skin type or how you use it.
- 02
Add your links on Pro
On Pro, add affiliate links and brand discount codes to each product.
- 03
Share one link
Use it under every tutorial. When a product changes, swap it in the setup.
What Setup101 doesn't do
- Setup101 doesn't sell products. Buy links go to the retailer you choose.
- Follow advertising rules for your country and disclose affiliate links where you post.
Questions, answered
What beauty creators ask first.
Can I make a setup per routine or per look?
Yes, each can be its own setup with its own link. The free plan allows one setup per category, Pro two and Pro Plus three.
Can I add discount codes from brands?
Yes, on Pro. Codes show on the product for your audience to copy.
Does Setup101 take a cut of my commission?
No. Affiliate links point to your own accounts and the commission goes to you.
What happens when a product is discontinued?
Swap in the replacement. The link in your old videos stays the same, and on Pro you get alerts when a product link stops working.