Introducing Product Media, and what it is

Social media connects us to people. Product Media connects us to the products we use, love and rely on. It's creator commerce built around real setups rather than ads: a way to show the things you actually use, so the people who follow you can explore them and buy them.

The next step beyond social media

In the last two decades, social media has transformed the way we connect, share and communicate. Platforms like Instagram, TikTok and X have made it easier than ever to reach people around the world. But while social media connects us to people, it has largely overlooked another big part of our digital lives: the products we use, love and rely on.

That's where Product Media comes in.

What is Product Media?

Product Media is the natural next step for social media. Instead of only sharing thoughts, photos and videos, Product Media lets people showcase, discover and engage with the products that shape their lives. It's a social experience built around real products, not just content.

Imagine a space where creators and everyday users can display their full setups, whether it's a gaming rig, a photography studio, a fitness corner, a kitchen or a minimalist workspace, in a way that's not only good to look at but useful. Your audience doesn't just see what you use; they can explore it, ask about it and buy it through your own links.

Setup101: a Product Media platform

We built Setup101 as a Product Media platform for creators, professionals and enthusiasts to curate and share their setups in a way that's social and can earn.

With Setup101, you can:

• Create a shareable page that shows the exact products you use, with a note on why you chose each one.
• Earn from your recommendations with affiliate links on every product (on the Pro plan), without pushing traditional ads.
• Discover new products through setups shared by people you trust.
• Connect with the community, swapping tips and ideas on how to improve your setup.

Unlike traditional e-commerce or sponsored posts, Setup101 puts the weight on authentic recommendations: real people sharing what actually works for them.

Why Product Media matters

Social media has made it easy to connect with who we like. Product Media helps us connect with what we like. People already make buying decisions based on recommendations from people they trust, so it makes sense to have a dedicated space for product discovery built around those recommendations.

Product Media isn't about replacing social media; it's about adding to it. YouTube made a home for video and Instagram made one for photos. Setup101 is building one for the products in people's lives, and the setups they live in.

If you're a creator, or someone who loves sharing the tools of your craft, see how gear lists work, find the kind of setup that fits you, or join Setup101 and make your first setup.

Frequently asked questions

What is Product Media?

Product Media is creator commerce built around real products: pages that show the setups people actually use, with the products in them, so their audience can explore and buy. Setup101 is built for it.

Is Product Media the same as social commerce?

They overlap. Social commerce is about selling inside social platforms. Product Media is about the products themselves, organized as setups that people share, browse and come back to, wherever the audience found them.

Do I need a big following to use it?

No. Anyone can create a setup on Setup101 and share it. It's free to start; affiliate links on products are on Pro.