Setup101 vs Amazon Storefront
Choose Amazon Storefront
Amazon Storefront if nearly everything you recommend is on Amazon. You get Amazon's checkout, its trust, and traffic from Amazon itself.
Choose Setup101
Setup101 if your kit spans more than one retailer — and most kit does. Cameras from one shop, software by subscription, a desk from somewhere else entirely.
Feature comparison
| Capability | Setup101 | Amazon Storefront |
|---|---|---|
| Link products from any retailerAn Amazon Storefront can only contain Amazon products. This is the core difference. | ✓ | — |
| Show the products inside a setup | ✓ | ✓ |
| Include apps and software subscriptions | ✓ | — |
| One link that survives product swaps | ✓ | ◐ |
| Link-in-bio microsite | ✓ | — |
| Product click analytics | ✓ | ✓ |
| Get discovered by new followersAmazon surfaces storefronts within Amazon; Setup101 discovery happens among creators. | ✓ | ◐ |
◐ means partly, or only in some circumstances. We do not list Amazon Storefront's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where Amazon Storefront is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Amazon Storefront genuinely has the advantage.
- Amazon's own checkout and buyer trust — conversion is hard to beat when the product is on Amazon.
- Discovery from inside Amazon, which is a shopping-intent audience you can't replicate.
- No extra tool to learn if you're already an Amazon Associate.
Moving from Amazon Storefront to Setup101
- 1Keep your Amazon Storefront. This works alongside it, not instead of it.
- 2Build setups on Setup101 that include the Amazon products *and* everything Amazon doesn't stock.
- 3Use your Amazon affiliate links inside those setups, so Amazon purchases still pay you the same way.
Common questions
- Can I still use my Amazon affiliate links?
- Yes. Add them to products in your setups exactly as you would anywhere else — commission is paid into your Amazon Associates account as normal.
- Why not just use the Amazon Storefront?
- If everything you recommend is on Amazon, it's a reasonable choice. Most setups aren't — software, boutique brands and second-hand gear aren't on Amazon at all.