Setup101 vs LTK
Choose LTK
LTK if you can get in and you work in fashion or home. It has its own shopping app with real buyer traffic, which is a genuine advantage nothing else here matches.
Choose Setup101
Setup101 if you can't get into LTK, or your niche is tech, gaming or gear rather than fashion — and you want something open to start with today.
Feature comparison
| Capability | Setup101 | LTK |
|---|---|---|
| Open to anyoneLTK is application-based and selective. | ✓ | — |
| Show the products inside a setup | ✓ | ✓ |
| Products grouped as a working setup, with total cost | ✓ | — |
| Link products from any retailerLTK works with its retailer network. | ✓ | ◐ |
| Include apps and software subscriptions | ✓ | — |
| One link that survives product swaps | ✓ | ◐ |
| Free tier | ✓ | ◐ |
◐ means partly, or only in some circumstances. We do not list LTK's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where LTK is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where LTK genuinely has the advantage.
- Its own shopping app with substantial buyer traffic — a distribution advantage Setup101 doesn't have.
- Long-established retailer relationships and a mature commission infrastructure.
- Dominant in fashion and home, with an audience that arrives ready to buy.
Moving from LTK to Setup101
- 1If you're already on LTK and it works, keep it. This is a complement, not a replacement.
- 2Use Setup101 for the categories LTK doesn't serve well — tech, gaming, audio, software.
- 3Point non-fashion content at your Setup101 link.
Common questions
- Is Setup101 invite-only like LTK?
- No. Anyone can sign up and publish a setup today.
- Does Setup101 bring me buyers the way the LTK app does?
- Honestly, not at the same scale. LTK has a large shopping audience. Setup101 has a discovery feed, but your own audience is still the main source of traffic.