Setup101 vs Passionfroot

Choose Passionfroot

Passionfroot if you sell sponsored videos, posts, podcast reads or newsletter ads, especially to software and B2B brands, and want a media kit with live stats.

Choose Setup101

Setup101 if you show the gear you use. Brands pay to feature their product as a slot in your setup, next to the products you already recommend, and it sits on the same page as your gear list and link in bio.

At a glance

Feature comparison

CapabilitySetup101Passionfroot
Free for creators✓✓
Brands book and pay through the platform✓✓
Sponsored product shown inside your setup✓—
Packages for any format (video, newsletter, posts)Setup101 sponsorships are product slots on your setups.—✓
Media kit with live audience stats—✓
Brands find you by the products you showPassionfroot matches creators to brands by audience and content.✓◐
Gear lists and affiliate links in the same account✓—
Link-in-bio micrositePassionfroot gives you a shareable profile for brands; Setup101 includes a link-in-bio page for your audience.✓◐

◐ means partly, or only in some circumstances. See pricing for what each Setup101 plan includes.

Also in Setup101

Pricing, plainly

Pricing side by side

Setup101

  • Free for creators. Sponsored slots work on every plan.
  • Brands pay your price plus a 10% service fee.
  • Setup101 keeps a share of your price; the share depends on your plan.
  • Brands are only charged if you accept the request.
Full pricing →

Passionfroot

  • Free for creators.
  • A 2% fee on every transaction, paid by the brand.
  • A 15% fee (including payment fees) on deals where Passionfroot matches you with a brand.

From Passionfroot's site, checked 15 October 2026. Prices change, so check before you decide.

Honest limits

Where Passionfroot is better

No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Passionfroot genuinely has the advantage.

  • Works for any kind of sponsorship: YouTube integrations, newsletter ads, podcasts, LinkedIn and social posts.
  • Cheaper on deals you bring in yourself: the brand pays a 2% fee and the creator keeps the full price. Setup101 keeps a share of your price, set by your plan, and the brand adds a 10% service fee.
  • A media kit with live audience stats, messaging and booking forms.
  • A large network of B2B brands, with tools on the brand side for running creator campaigns.

Switching

Moving from Passionfroot to Setup101

  1. 01Keep Passionfroot for sponsored videos, posts and newsletter ads. The two don't overlap much.
  2. 02Turn on sponsored slots for a setup and set a price for each slot.
  3. 03Brands that sell the kind of gear in your setup can then book a slot, and you accept or decline each request.

See how sponsored slots work and what brands pay. Sponsored slots →

Questions, answered

Common questions

How do the fees compare?
On 15 October 2026 Passionfroot listed a 2% fee paid by the brand on every deal, and 15% (including payment fees) on deals it matches for you. On Setup101 the brand pays your price plus 10%, and Setup101 keeps a share of your price that depends on your plan. See pricing for what each plan includes.
What does a Setup101 sponsorship look like?
The brand's product appears as a sponsored slot in your setup, clearly labelled, for the number of days they book. You choose which setups have slots and set the price.
Can I use both?
Yes. Use Passionfroot for content sponsorships and Setup101 for product placements in your setups.

Try it yourself

Free to start, and you can keep using Passionfroot alongside it.

Start free

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