Setup101 vs Stan Store
Choose Stan Store
Stan if your income comes from selling your own things — courses, coaching, digital downloads — and you want checkout to happen on the page.
Choose Setup101
Setup101 if your income comes from recommending other people's products. Different business model, different tool.
Feature comparison
| Capability | Setup101 | Stan Store |
|---|---|---|
| Show the products inside a setupStan is built for selling your own products, not for presenting gear you use. | ✓ | ◐ |
| Sell your own digital productsStan has on-page checkout; Setup101 links out to retailers. | — | ✓ |
| Link products from any retailer | ✓ | ◐ |
| One link that survives product swaps | ✓ | — |
| Get discovered by new followers | ✓ | — |
| Product click analytics | ✓ | ✓ |
| Free tierStan runs on a paid subscription with a trial. Check their pricing page for current terms. | ✓ | — |
| Native iOS and Android apps | ✓ | ◐ |
◐ means partly, or only in some circumstances. We do not list Stan Store's prices here because they change and vary by region — check their pricing page for current figures. Setup101 is free to start, with Pro at $15/mo and Pro Plus at $30/mo.
Where Stan Store is better
No tool wins on everything, and a comparison that pretends otherwise is not worth reading. Here is where Stan Store genuinely has the advantage.
- On-page checkout for your own digital products — genuinely better if that's your business.
- Strong, visible creator case studies with real names and audience sizes.
- A more mature monetization funnel for courses and coaching.
Moving from Stan Store to Setup101
- 1Keep Stan for anything you sell directly — this isn't an either/or.
- 2Move your affiliate and gear recommendations to Setup101, where they can be grouped into setups.
- 3Link between the two: your Setup101 microsite can point at your Stan store.
Common questions
- Do I have to pick one?
- No, and often you shouldn't. Stan handles selling your own products; Setup101 handles recommending other people's. Many creators do both.
- Does Setup101 take a cut of affiliate earnings?
- No. Your affiliate links pay into your own affiliate accounts. Setup101 doesn't intermediate that.