Collabs

Send brands here, not to a flooded inbox.

Setup101 gives creators one permanent link for all the gear they recommend — and more ways to earn from it.

Collabs is a Setup101 feature that gives creators one inbox for brand deals and creator collabs. A Request a collab button on your profile, off until you switch it on, lets brands pitch you with a short form, even without an account, and the chat only opens if you accept.

Start free See how it works
Your nameOpen to collabsIllustration

Request a collab

Collabs · Inbox · Requests

Your brand · Brand deal · YouTube

Dedicated video · Paid · $500 – $2,000

AcceptDeclineBlock

How it works

From pitch to conversation

  1. 01

    Switch on your button

    In Link-in Bio, open Collab requests and turn the button on. It's off for everyone until they choose. Pick the text: Request a collab, Work with me or Business enquiries. Your profile link is your collab link, so there's nothing new to share.

  2. 02

    Choose who can pitch you

    In Collabs › Settings, choose who can send requests and the types you're open to: sponsored slots, brand deals, creator collabs, affiliate codes or other.

  3. 03

    Get a structured pitch

    A brand picks the type and the platform, and the form asks for what matters there: formats, deal type, budget, go-live date, plus a pitch of up to 500 characters.

  4. 04

    Accept, decline or block

    Requests land in Collabs › Inbox. Accept to open the chat, Decline if it isn't for you, or Block a member you never want to hear from.

  5. 05

    Talk it through

    The original request stays pinned at the top of the chat, so the details are there when you need them. Replying is free on every plan.

Step by step: turning on collab requests and responding to a request.

Request types

A form that asks the right questions

The request form has two groups. On Setup101 there's the sponsored slot: a product on one of your setups for a set time, booked from the setup page. Social collabs happen on your own channels, agreed between you: brand deal, creator collab, affiliate code or other.

For a social collab, the brand picks YouTube, Instagram, TikTok or Other, and sees that platform's formats, from a Shorts or a Reel to a podcast mention. Every form also covers the deal type (paid, gifted, affiliate, or paid and affiliate), budget and go-live date.

Request a collab

Illustration

On Setup101

Sponsored slot

Social collabs

Brand dealCreator collabAffiliate codeOther

Where?

YouTubeInstagramTikTokOther

What kind of YouTube content?

Integrated mentionDedicated videoShortsCommunity post

The chat

The deal stays at the top of the chat

Accepting opens a chat with the original request pinned above it. Click View original request to see every answer from the form. Your Inbox sorts everything into Requests, Active and Sent, so a pitch doesn't get lost between other messages.

Collabs · Inbox · Active

Illustration
Original requestBrand deal · YouTube

We'd love to send you our new monitor light for a dedicated video.

View original request →

Sounds good. When does it need to go live?

Before the end of next month, if that works.

For brands

Pitch a creator, no account needed

A brand clicking through from your bio doesn't have to sign up. They fill in the form and confirm their email with a 4-digit code. If you accept, they get an email with a link to the conversation and reply from there. The link works for 30 days, and every new message email brings a fresh one.

Each email address can send 3 requests a day, with one open request per creator. This works when you take requests from Pro and Pro Plus members, which is the default. How requests from brands without an account work.

No account needed

Illustration
  1. 1Fill in the formName, work email and the pitch. No account.
  2. 2Confirm the emailA 4-digit code, used once.
  3. 3The creator acceptsThe brand gets an email with a reply link.
  4. 4Reply from the linkIt works for 30 days. Each new email brings a fresh one.

Plans

Who can do what

Receiving is free. Starting requests to other Setup101 members is what paid plans add. Sponsored slot bookings never use the monthly allowance.

Collabs by plan, as of 5 November 2026
FeatureFreeProPro Plus
Collab button, accept and replyYesYesYes
Start requests to membersNo3 a monthUnlimited
Rate cardNoYesYes

As of 5 November 2026. The allowance resets on the 1st of each month. See pricing for everything on each plan.

Rates

Put your prices in front of the pitch

On Pro and Pro Plus, the Rates tab in Collabs holds your rate card: a starting price for each platform and format, plus optional extras for usage rights, exclusivity and rush delivery. Choose USD, GBP or EUR.

By default brands see your rates only in your request form, so pitches start closer to your prices. You can also show them on your profile. Sponsored slot prices stay in Slot settings. How to set your rate card.

Starting rates · sample prices

Illustration
  • Integrated mention (30–90s)From $500
  • Dedicated videoFrom $1,200
  • ShortsFrom $250
  • Exclusivity+$300

Your call

You stay in control

  • The button stays off until you switch it on, and you can switch it off at any time.
  • Nobody can send you a normal message first. There's a request, and the chat only opens if you accept.
  • You choose who can send: Pro and Pro Plus members and brands without an account, Pro Plus members only, people you follow, or nobody.
  • You choose the types you're open to, and only those appear in the form.
  • A brand without an account finds out nothing if you decline: their request just stays as waiting.

Honest limits

What Collabs doesn't do (yet)

  • Social collabs are agreed between you. Setup101 doesn't take payment for them, and there are no contracts or invoices.
  • Sponsored slots are the paid part: they're booked from a setup page and paid through Stripe. Those requests stay in Sponsored slots, with no chat.
  • A brand needs a Setup101 account to book a sponsored slot.
  • You can't block a brand that has no account yet. Decline the request instead.
  • A Setup101 member can see that you declined their request.
  • Collabs is on the web for now. An app update is still to come.
  • There's no media kit yet.

Questions, answered

Common questions

What is Collabs on Setup101?
Collabs is a Setup101 feature that gives creators one inbox for brand deals and creator collabs. A Request a collab button on your profile, off until you switch it on, lets brands pitch you with a short form, even without an account, and the chat only opens if you accept.
Do I need a paid plan to get collab requests?
No. Every plan can switch on the button, accept requests and reply. A paid plan is needed to start requests: 3 a month on Pro, unlimited on Pro Plus. Rate cards are on Pro and Pro Plus.
Do brands need a Setup101 account?
No. A brand can send a pitch with a work email and a 4-digit code. If you accept, they get an email with a reply link. They need an account to book a sponsored slot.
Will my profile show the button straight away?
No. The Collab button is off by default for every creator, new and existing. It only shows once you switch it on in Link-in Bio.
Does a declined request tell the sender?
A brand without an account isn't told: their request reads as waiting. A Setup101 member sees it marked as declined in their Sent list.
Can I show my rates?
Yes, on Pro and Pro Plus. Set starting prices in Collabs › Rates, in USD, GBP or EUR. By default brands see them only in your request form. You can also show them on your profile.
Does Setup101 take a cut of brand deals?
No. Social collabs are agreed and paid between you and the brand. Only sponsored slots are paid through Setup101, with the fees shown on the sponsored slots page.

Last updated 5 November 2026.

More from your page

One link, for fans and brands

Your profile is already your link-in-bio, so the same link that shows your setups can take a pitch. Want brands to pay for a spot in your gear list as well? That's what sponsored slots are for.

Give brands one place to find you

Free to start. Questions? Read what Collabs is in the help centre.

Start free