What are sponsored slots on Setup101?
Sponsored slots is a Setup101 feature that lets brands pay creators to feature a product on one of the creator's setups for 1 week, 1 month or 3 months. The brand's card is only charged if the creator accepts within 72 hours, every sponsored product is labelled "Sponsored", and creators are paid automatically 48 hours after the campaign ends.
Every creator can sell sponsored slots, on Free, Pro and Pro Plus. Anyone with a Setup101 account can sponsor a creator; there's no separate brand account.
How do sponsored slots work for creators?
- Set up payouts once, in Settings → Payouts.
- Open a public setup, go to Sponsored slots, switch on Accept sponsorships and set a price for each length you want to offer. Selling sponsored slots has the steps.
- When a brand sends a request, you have 72 hours to Accept and go live or Decline. See responding to a request.
- The product shows on your setup with a Sponsored label for the length the brand chose.
- You're paid automatically, 48 hours after the campaign ends.
How do sponsored slots work for brands?
- Open Sponsor a creator in the sidebar, or click Sponsor this setup on a setup with an open slot.
- Choose how long, describe your product and add a message to the creator.
- Pay with Stripe Checkout. Your card is held, not charged.
- If the creator accepts within 72 hours, your card is charged and the product goes live straight away. If they don't, the hold is released.
Sponsoring a creator has the full steps.
The numbers
| Setting | Value |
|---|---|
| Slots per setup | 3. Slot 1 is open from the start, slot 2 opens at 5,000 setup views, slot 3 at 15,000. |
| Lengths | 1 week, 1 month or 3 months. The creator sets a price for each and can switch any off. |
| Lowest price | $50 (prices are in US dollars) |
| Brand's service fee | 10% on top of the creator's price |
| Setup101's fee from the creator | 20% on Free, 15% on Pro, 7.5% on Pro Plus |
| Time to accept | 72 hours. The brand's card is held, not charged, until then. |
| When creators are paid | 48 hours after the campaign ends, through Stripe |
Example: a creator prices 1 month at $400. The brand pays $440. The creator receives $320 on Free, $340 on Pro or $370 on Pro Plus. Sponsorship fees explains the maths.
How are sponsored products shown?
Every sponsored product carries a Sponsored tag and "Paid placement by" the brand's name, and the setup shows a line saying it includes sponsored products. The label is always on. Links to sponsored products are marked as sponsored for search engines too.
FAQ
Do I need Pro to sell sponsored slots?
No. Every plan can sell sponsored slots. Pro and Pro Plus keep more of each sponsorship (85% and 92.5%, against 80% on Free).
Can a brand choose which slot it gets?
No. The next free slot on the setup is used. A setup can have up to 3 sponsored products at a time, depending on its views.
Can a sponsorship be cancelled once it's live?
No. Before the creator accepts, the brand can withdraw for free. Once it's live, either side can raise a dispute and Setup101 decides. See cancellations and disputes.
Is there a chat between brands and creators?
Not yet. The brand writes a brief and a message with the request, and the creator can add a note when declining. Both get emails at each step.
Related
More in Sponsored slots
- How do I set up payouts on Setup101?
- How do I sell sponsored slots on my setup?
- How do I accept or decline a sponsorship request?
- How do I sponsor a creator on Setup101?
- How much does Setup101 charge for sponsorships?
- When do I get paid for a sponsorship?
- How do I track my sponsorship requests and campaigns?
- Can I cancel a sponsorship? Refunds and disputes explained
- How are sponsored products labelled on Setup101?
- How do I get sponsored on Setup101?
Still stuck? Email support@setup101.co.